Privacy Policy

Effective Date: from 4th of April 2024

1. Introduction

MarketLink Solutions (“we”, “us”, or “our”) is committed to protecting your privacy and ensuring that your personal data is handled safely and responsibly.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website https://market-link.co.uk, contact us, or use our digital marketing services.

By using our website or providing your personal information, you consent to this Privacy Policy.

2. Company Details

Business Name: MarketLink Solutions
Registered Address: 124 F Thurlow Park Road, London, SE21 8HP
Lead Contact: Bogdan Voicu, Lead Developer
Email: contact@market-link.co.uk
Website: https://market-link.co.uk

3. Information We Collect

We may collect and process the following types of personal information:

A. Information you provide directly:

Your name, email address, and phone number
Business name and address
Billing and payment details (processed securely via Stripe)
Project information or details provided through forms, emails, or consultation calls

B. Information collected automatically:

IP address and device information
Browser type, operating system, and referral URLs
Website usage data (pages visited, time on site, etc.) collected via analytics tools such as Google Analytics
Cookies and tracking pixels used for advertising and website performance

4. How We Use Your Information

We use your personal data to:

Respond to enquiries and provide quotations
Deliver our digital marketing services (SEO, Ads management, web design)
Process payments and manage client accounts
Send service updates, reports, and invoices
Improve website performance and marketing effectiveness
Comply with legal and tax obligations

We do not sell or rent your personal information to third parties.

5. Legal Basis for Processing

We process your information based on the following legal grounds under the UK GDPR:

Contractual necessity: To perform services you have requested or purchased
Legitimate interests: To operate and improve our business and marketing
Consent: For specific activities such as newsletter subscriptions or cookie tracking
Legal obligation: To comply with accounting, tax, or regulatory requirements

6. Data Sharing and Third Parties

We only share your data when necessary to deliver our services. This may include:

Payment processors (e.g., Stripe) for secure payment transactions
Analytics tools (e.g., Google Analytics, SEMrush) for performance tracking
Advertising platforms (e.g., Google Ads, Meta Ads) to manage campaigns
Email service providers for communication and reporting

All third-party providers we use comply with UK GDPR and data protection standards.

7. Cookies and Tracking Technologies

Our website uses cookies to:

Improve your browsing experience
Analyse website traffic and performance
Personalise content and marketing

You can adjust your browser settings to refuse cookies or delete them at any time.
For more details, please refer to our Cookie Policy (you can include this section on the same page or link to a separate cookie page).

8. Data Retention

We retain personal information only for as long as necessary to:

Fulfil the purposes described in this policy
Comply with legal or tax obligations
Maintain business records (usually up to 6 years for accounting purposes)

After that, your data is securely deleted or anonymised.

9. Data Security

We take appropriate security measures to protect your information from loss, misuse, or unauthorised access.
This includes:

SSL encryption on our website
Password-protected systems
Restricted data access within our organisation
Use of GDPR-compliant third-party services

10. Your Rights Under UK GDPR

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data (“right to be forgotten”)
Restrict or object to data processing
Request data portability (receive your data in a common format)
Withdraw consent at any time for consent-based processing

To exercise these rights, contact us at info@market-link.co.uk.

We will respond within 30 days of receiving your request.

11. International Data Transfers

We primarily process and store data within the UK and the European Economic Area (EEA).
If data is transferred outside the EEA (e.g., via third-party tools like Google or Stripe), we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place.

12. Links to Other Websites

Our website may contain links to external websites. We are not responsible for the content or privacy practices of third-party sites. We encourage users to read the privacy policies of any external sites they visit.

13. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.
The updated version will always be available at https://market-link.co.uk/privacy-policy, with a new “Last Updated” date.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

MarketLink Solutions
124 F Thurlow Park Road, London, SE21 8HP
Email: contact@market-link.co.uk
Lead Contact: Bogdan Voicu