Terms and Conditions

Effective Date: from 4th of April 2024

1. Introduction

Welcome to MarketLink Solutions (“we”, “us”, “our”). These Terms and Conditions (“Terms”) govern the use of our digital marketing services, including but not limited to Search Engine Optimisation (SEO), Google Ads Management, and related marketing services.

By completing a payment through Stripe, signing an agreement, or otherwise engaging our services, you (“the Client”) agree to these Terms in full.

2. Company Details

Business Name: MarketLink Solutions
Registered Address: 124 F Thurlow Park Road, London, SE21 8HP
Lead Contact: Bogdan Voicu, Lead Developer
Email: contact@market-link.co.uk
Website: https://market-link.co.uk

3. Services Provided

Market Link Solutions provides professional online marketing services designed to help businesses increase visibility, reach, and conversions. These include:

Search Engine Optimisation (SEO)
Google Ads Management and Pay-Per-Click (PPC) Advertising
Web Design and Website Optimisation
Marketing Strategy Consultation

Full details of each service are outlined below.

4. SEO Services

We provide professional SEO services to help improve your website’s visibility in search engines. Each package includes a combination of technical, on-page, and off-page optimisation activities.

Bronze SEO Package (£295/month + £50 setup fee)

Best suited to local businesses targeting nearby areas.
Minimum contract term: 3 months

What’s Included:

Tracking & Optimisation of up to 15 search terms
Full technical audit of your website
Creation and implementation of new meta data
1 SEO-optimised content article per month
Setup and submission to Google Search Console and Google Analytics
Competition analysis
Inbound backlinking strategy
Website speed testing
Monthly reporting

Silver SEO Package (£390/month + £50 setup fee)

Best suited to businesses looking to rank in their surrounding towns or counties.
Minimum contract term: 3 months

What’s Included:

Tracking & Optimisation of up to 25 search terms
Full technical audit of your website
Creation and implementation of new meta data
2 SEO-optimised content articles per month
Setup and submission to Google Search Console and Google Analytics
Competition analysis
Inbound backlinking strategy
Website speed testing
Monthly reporting
Extensive keyword research to identify high-value search terms
Duplicate content and bad link analysis

Gold SEO Package (£655/month + £50 setup fee)

Best suited to businesses looking to grow their regional rankings.(Countries & Regions

Minimum contract term: 6 months

What’s Included:

Tracking & Optimisation of up to 40 search terms
Full technical audit of your website
Creation and implementation of new meta data
4 SEO-optimised content articles per month
Setup and submission to Google Search Console and Google Analytics
Competition analysis
Inbound backlinking strategy
Website speed testing
Monthly reporting
Extensive keyword research to identify high-value search terms
Duplicate content and bad link analysis

All SEO packages are billed monthly in advance. Services renew automatically after the initial term unless cancelled with 30 days’ written notice.

5. Google Ads Services

Our Google Ads Management packages are designed to drive targeted traffic and measurable ROI through paid advertising on Google Search, Display, and YouTube networks.

Basic Package (£390/month + £50 setup fee)

Best suited to small businesses targeting surrounding towns or counties.
Minimum contract term: 3 months

What’s Included:

Dedicated Account Manager
Market research using SEMrush & Google Tools
Ad creation, copywriting, and launch
Local targeting setup (geo-targeted campaigns)
Monthly monitoring and optimisation
Performance reporting
Managed ad spend typically below £1,800/month

Growth Package (11% of monthly ad spend)

Best suited to growing local businesses looking to expand nationally.
Minimum contract term: 6 months

What’s Included:

Dedicated Account Manager
Advanced market research using SEMrush & Google tools
Ad creation and optimisation for national and international reach
Bid strategy and A/B testing
Monthly monitoring and optimisation
Performance and insights reporting
Managed ad spend: £1,800 to £10,000/month

Enterprise Package (11% of monthly ad spend)

Best suited to established businesses targeting regional or multi-location expansion.
Minimum contract term: 6 months

What’s Included:

Dedicated Account Manager
Advanced SEMrush research and keyword planning
Custom ad copy, audience segmentation, and creative testing
Multi-region targeting (national + international)
Conversion tracking setup
Monthly reporting and data insights
Managed ad spend: above £10,000/month

All Google Ads packages require payment in advance for management fees and setup fees. Ad spend is paid directly to Google by the Client.

6. Payments

All services are billed in advance via Stripe or another approved method.
Work will not commence or continue until payment has been received.
Setup fees are non-refundable once work begins.
Late payments exceeding 7 days may result in campaign suspension.
Monthly retainers automatically renew after the initial contract term unless cancelled as outlined below.

7. Cancellation & Renewal

Services can be cancelled with 30 days’ written notice after the minimum contract term.
Notice must be sent to: info@market-link.co.uk
No refunds are issued for ongoing billing periods once work has commenced.
Early termination before the end of the minimum term will result in billing for the remaining period.

8. Client Responsibilities

The Client agrees to:

Provide timely access to all required platforms (Google Ads, Analytics, CMS, hosting, etc.)
Review and approve campaign materials when requested
Ensure the website, landing pages, and offers align with campaign goals
Keep payment information and contact details current
Avoid making unauthorised changes that may affect performance.

9. Performance Disclaimer

While MarketLink Solutions applies industry best practices and proven strategies, we cannot guarantee specific results, such as rankings, conversions, or revenue. Performance depends on multiple external factors, including competition, website design, offer quality, and audience behaviour.

10. Limitation of Liability

MarketLink Solutions shall not be held responsible for:

The performance or conversion rate of the Client’s website, booking system, or sales process
Any technical issues, downtime, or tracking errors on third-party platforms (Google Ads, Analytics, Meta, etc.)
Lead handling once contact information is delivered or forms are submitted
Content changes, site edits, or technical limitations that negatively impact results
Third-party actions or platform policy changes that affect campaign delivery or visibility
Any loss of revenue, reputation, or opportunities resulting from the use of our services

Once traffic and leads are delivered to the Client’s website or contact channels, the results of that traffic — including enquiries, conversions, or sales — are entirely the Client’s responsibility.

The Agency provides services on a best-effort basis and is not liable for indirect, incidental, or consequential damages.

11. Confidentiality

We maintain full confidentiality of all client data, credentials, and business information. No data will be shared with third parties without prior consent.

12. Intellectual Property

All content, campaign structures, and materials produced by MarketLink Solutions remain our property until full payment is received. Upon payment, ownership of final deliverables (ad copy, reports, etc.) transfers to the Client. Proprietary systems, templates, and processes remain the intellectual property of MarketLink Solutions.

13. Governing Law

These Terms are governed by the laws of England and Wales, and any disputes shall be subject to the exclusive jurisdiction of the courts of London, UK.

14. Acceptance of Terms

By completing payment through Stripe or otherwise engaging our services, you acknowledge that you have read, understood, and agree to these Terms & Conditions in full.